Snowriver Mountain Resort

Trampoline Design, 2022
At Trampoline Design, I was responsible for the rebranding of Michigan-based mountain Big Snow Resort as Snowriver Mountain Resort, a member of Midwest Family Ski Resorts. The refreshed brand captures the natural beauty of Michigan’s Upper Peninsula wilderness and the elegance of skiing.
Creative Direction: Derek Slayton
Partners: Paula Slayton, Sean Magee, Amanda Magee
Art Direction: Oliver DeRosier, Rob Hendricks
Brand Identity: Tyler Frisbee
Additional Design: Oliver DeRosier
Photography: Kyle Brasch, Snowriver, Trampoline
Video: Taylor Jarvis, Dale Mattison
Account Management: Emma Prendeville
Proofing: Trish Malone Kircher