In the redesigned logomark, the shape of a medical cross shines through the center negative space, highlighting KAAP’s focus on health and wellness. The icon is built from four converging, folded links, representing the intersection of doctors, patients, families, and resources—strengthening the healthcare community. Each link is vital for childhood well-being—by removing one, the symbol, and the overall picture of health, fall apart.
Each link in the design is folded, speaking to the strength of the bonds formed by KAAP. A single sheet of paper is flimsy and weak, but the more it is folded and reinforced, the stronger it becomes. This metaphor advocates that children need adequate support and reinforcement to grow into their strongest, healthiest selves. The same is true of the doctors who treat them—professionals need the proper support and resources to perform their best work.