Custom typography was crafted to complement the icon and create a cohesive, contemporary wordmark. From there, the brand language came to life: a full-gamut expression of the firm’s energy, defined by undulating waves and a vibrating, high-contrast palette. The system extends across digital and print touchpoints—including a refreshed website and business correspondence—to deliver a unified, unmistakably bold presence. The result is loud, dynamic, and confident—an identity that commands attention just like great merch.