Sooth

Gardner Design, 2024
At Gardner Design,  I was responsible for the logo redesign of Sooth.fyi. Sooth (meaning truth) is a curated Internet search engine specifically optimized for students and researchers. Sooth’s proprietary search index is comprised solely of expert content from across the web. Each article served by Sooth displays a NewsGuard and AllSides rating to approximate the reliability and left/right bias of the content. There are no ads, sketchy sources, or distractions.
Creative Direction: Bill Gardner
Account Management: Toni Gaston
Art Direction: Ellen Mosiman, Jay Walter
Brand Identity: Tyler Frisbee
Brand Language: Jay Walter, Tyler Frisbee
Website: Jay Walter