Johnson Kendall Johnson (JKJ), a national insurance brokerage, recognized a growing disconnect between how they interacted with their clients and the feel of their digital footprint. A company long characterized by warmth, empathy, and putting relationships first, the messaging and visual tones on their website and marketing materials simply didn’t match up.

Our approach was to shape a visual identity that greets you the way their people do. This included logo modifications, a brand language evolution, and complete refresh of the firm's online presence.